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Those who want a fast, easy to use transceiver (just about everyone) with no extra options or modes to worry about
It only has 1 switch and one button. The button is unobtrusive and only for those who know where it is! BCA stuck to their guns on the usefulness of digital features
Ease of Use
BCA's goal was simplicity. Once the transceiver is on there is just one big pull down switch, pull to search, push to transmit, everything else is automatic. BCA have shunned features like digital masking and target selection as their research has shown that all that really counts in the real world is speed and ease of use. Tracker 1 as the easiest to use transceiver available.
Standard Search Mode
An important feature of original Tracker, and one that is easy to miss, is that of all the new digital transceivers the Trackers are the most backwards compatible with old analogue transceivers. All digital transceivers will detect a correctly functioning analogue transceiver.
The problem is that many old analogue transceivers especially old Ortovox F1's have drifted outside the industry standard transmitting window. Now I would stress that this is a problem with the old analogue beacons not the new digital beacons, but BCA have decided rather than reduce bandwidth to increase overall range which would exclude these older transceivers (of which there are many) they would leave the range alone and attempt to pick up as many old analogue transceivers as possible.This is quite a technical point but shows that BCA are committed to avalanche safety as a whole and not marketing driven performance figures